Cannon Gray 

For an initial pro bono consultation please contact:

Kevin Gray
President
Cannon Gray LLC
E-mail: kevin@cannongray.com
Skype: kevin.gray50

Kevin (B.S., M.A.) has been a marketing scientist for more than 30 years.  Before establishing Cannon Gray in 2008 he worked for The Nielsen Company's Consumer Research division, Kantar Research International, McCann Erickson and on the client side. 

His background covers dozens of product and service categories and over 50 countries.  In addition to Advanced Analytics and R&D Kevin's responsibilities have encompassed business development, questionnaire design, report writing, management and various other facets of marketing research.

Some of the areas in which he has considerable experience are: 

• Data Mining and Predictive Analytics
• Consumer Segmentation
• Market Response Modeling
• Demand Forecasting
• Pricing Analysis
• Key Driver Analysis
• Customer Satisfaction and Retention
• New Product Development
• Image and Positioning Research
• Brand Equity Studies 
• Advertising Pre-testing and Evaluation
• Conjoint Analysis/Choice Modeling
• AI and ML R&D

Kevin draws upon advanced methods from diverse fields such as Econometrics, Biostatistics and Psychometrics, as well as machine learning. The software he uses includes R, Stata, EViews, Mplus, Sawtooth, WinBUGS, Stan, Weka, RapidMiner and (formerly) SAS and SPSS.

He has completed Doctoral level course work in research methods and statistics and has organized and presented at numerous training seminars in Asia and his native U.S.  A member of the American Marketing Association and the American Statistical Association, he is always keen to learn about innovations in marketing research and to borrow ideas from other disciplines.  He aims to be both practical and imaginative.

His focus is on developing knowledge and insights for decision making, not on number crunching. Each project is tailored to address specific marketing issues and to the country or countries being researched. 

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