Marketing Science and Analytics
Cannon Gray LLC is a marketing science and analytics company that partners with marketing research agencies, consultants, ad agencies and clients located in many regions of the world. Most work is done remote by phone/Skype or email.
Advanced Analytics and consultation are provided for a broad range of quantitative marketing research. The focus is on developing knowledge and insights for decision making, not on number crunching. Each project is tailored to address specific marketing issues and to the country or countries being researched.
Cannon Gray was established in 2008 by Kevin Gray, a marketing scientist who has been in marketing research for more than 25 years. Previously Kevin had worked for The Nielsen Company's Consumer Research division, Kantar Research International and McCann Erickson as well as on the client side.
His background covers dozens of product and service categories and over 50 countries. A member of the American Marketing Association and the American Statistical Association, he is always keen to learn about innovations in marketing research and to borrow ideas from other disciplines.
Experienced in Wide Range of Product & Service Categories
Focus on Decisions
Data Mining and Predictive Analytics
Market Response Modeling
Key Driver Analysis
Discrete Choice Modeling
Ad Hoc Modeling
Consultation on Research Design
Coaching and Training
Review/Integration of Past Research
Analysis of Internal/External Data Bases